HALLMARK BABY SOCIAL
Hallmark Baby (sniff, no longer available!) makes clothing + nursery items for children age 0-3. I joined the team as a Social Content Leader in April 2018, and was tasked with establishing a visual direction & improving engagement for Instagram/Facebook. I created style guidelines for the feed and art-directed or created the handlettered / illustrated posts. To create the studio photography and cut paper photography, I partnered with Erin Martinez (photographer & photostylist). Our team worked to develop engaging content that encouraged + entertained new moms, while showcasing the quality and details of the product design.
^ Eye-catching handlettering + good writing were both essential to bringing engaging, emotionally relevant content. Lettering by me + Lynn Giunta (baby book, every mother…)
^ I used our calendar flips to create continuity between photography & cut paper posts. The dimension of the cut paper helped posts stand out in a sea of flat digital images.
^ The studio photography we created provided pops of color throughout the feed and balance with the lifestyle/model photography.
INSTAGRAM STORIES
In Stories, we aimed to give moms helpful diy ideas inspired by our products, as well as product features highlighting details of the items.
collaboration : me + Erin Martinez
Key Partners: SOCIAL ANALYTICS / PRODUCT LINK: Kim Funari | PHOTOGRAPHY : Erin Martinez (studio / cut paper) & Union Hill Studio (lifestyle)
HALLMARK BABY PRODUCT TEAM: Julie Tozier, Marie Goodwin, Allison Stolte, Angie Snow, Mike Schultz, Amanda Dinkel